Client brief: come up with a way to highlight our new product launches in an entertaining way while also reaching the right audience for this specific product launch. In order to do that we created a segment called: Coffee Table Talks. Whenever Madar has a new product or brand launch we have a talk with a relevant person in the field that has an audience similar to the product we’re promoting. This is a way to educate the audience about the new collection while not looking too sales-y and gaining more traction